Instagram today released the news that their feature Instagram LIVE rooms or Instagram Live room in Swedish, is launched globally after having been tested for a while in India.

According to Instagram itself, the function is intended to function as a talk show where a "host" or moderator can invite up to 3 guests into his room. But they also say you can use the feature also for Q&A, trainings, webinars or just hang more friends in your live room.

Instagram live room

Maximize your reach with Instagram Live rooms

The advantage of Instagram Live rooms is that your followers as creators or moderators will receive a notification that you have started a new live broadcast.

Not only that, but the 3 people's followers who join your room will also get those followers.

This means you can really seize the opportunity and maximise your reach on Instagram in 2021.

Become a moderator in an Instagram Live room?

Right now, the moderator is the one who has to start the room and invite his guests. However, Instagram says that more features for moderating rooms are on the way and this will change over time.

The main role of the moderator in the room is to invite speakers onto the stage and ensure that the various speakers keep a good pace and stay on topic.

Instagram shopping in a Live room

Through product catalogue sales or through sponsored collaborations and partnerships, you will be able to integrate LIVE shopping directly into your room.

This opens up the possibility of having tutorials, Q&As, fashion shows or other things directly in the room.

Earn money on your Instagram live room

Instagram is now releasing new opportunities for creators to be creative with their rooms while providing more ways to monetize. Previously, it was possible to buy "badges" to show support for a creator.

So now the ability to directly interact with LIVE shopping in your room is also released. You will also be able to connect to the various charities' programmes to raise funds for them.

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Record your next podcast on Instagram?

Instagram says that in a few months it will offer even more features for moderators to create a more vibrant room and probably even move people from the audience up to the room and decide who should have the floor.

Instagram also says that they have plans to open up to handle sound recordings and audio recordings directly from the room, whether this is true or not we don't know at the moment but it could definitely be a way for them to stand up to the enormous power that e.g. Clubhouse has gained.

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How to create an Instagram Live Room?

To start a LIVE Room, do the following -

  • Swipe left while in the App to get to the stories mode.
  • Select the LIVE option at the bottom of your screen
  • Click on the icon with 3 dashes and choose a title for your room
  • Start your live broadcast by clicking on the camera button.
  • Once your live broadcast has started, you can invite your guests.
  • You will also see people who have sent you a request to be in your room.

As a creator of a room, you can invite up to 3 guests. You as the creator will always be at the top of your room.

You can choose whether to invite all 3 people at once or start with one or two and later invite the last one as a special guest, for example.

Creating LIVE rooms is a great way to increase your reach as your guests' followers will also receive notifications about rooms they are active in.

Haven't received the update for Instagram LIVE room yet?

If you haven't received the update yet, it's on its way and will be rolled out globally. Stay tuned and it will be coming to you soon.

You can access the feature by updating the app.

You can find the app for the App Store here

You can find the app for the Google Play store here

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