One of the biggest bottlenecks for companies we talk to is content. Image and video material. They see this as a major cost and something that takes an incredible amount of time and resources.
At the same time, users see a big increase in trust when they watch videos created by other customers, i.e. reviews in video form.
This is what you can do to create UGC content in 2023:
TikTok has become an important platform for you to increase your visibility on Google. This is because all videos uploaded to TikTok are scanned by Google's robots and indexed.
The algorithms read all the content in your video and help you rank higher on the topics you focus on in your videos.
Why you should work with TikTok SEO 2023.
Mark Zuckerberg recently acknowledged how he had "missed" how user behavior has changed on social media. No longer do people only want to see what their friends and family are doing on social media, now the focus is more on being entertained and/or educated. If you do, you can scroll for ages.
Instagram will therefore soon have a completely new algorithm that focuses more on this and will thus become more like TikTok, which has taken a large place and become a real competitor to Meta.
For 2023, it is about understanding the behavior and creating videos that capture the changed behavior and build trust and relationships with your future customers or colleagues.
Instagram recently announced that they will be scaling down their in-app shopping content. What most people missed was that this is not a scaling down but a change in behavior. 2023 will be the year when creators have digital showrooms in their channels and promote products they use and like, thus becoming affiliates and earning money from the goods they sell.
How does this affect e-retailers? Well, stores will have to negotiate with creators on different types of affiliate agreements. As a creator, you can already create your very own Instagram store in the app and import your feed from a partner.
If you are an e-retailer, you must take a look at Klarna's new venture where they have now created a platform that contains everything you need as a digital shopper and it is actually really smooth.
The app contains search functions to find products, offers and discounts. You can view and manage all your receipts and orders. You manage all payments and invoices directly in the app, as well as all support.
But what does this mean for you as an e-retailer? Well, the app has its own in-app browser that tracks user behavior and saves this data with Klarna. This gives Klarna a great advantage as they will be able to track and measure 100% of their efficiency and all sales created directly from their marketing efforts in the app or through their partner stores.
UGC is particularly popular on the platforms TikTok and Instagram, where agencies and businesses have seen increased engagement and sales through the use of UGC content.
UGC content means that the company uses material that is recorded by or recorded in collaboration with their customers but can also be by those who do collaborations or partnerships with the company.
UGC vs. IGC?
Many people confuse UGC content with IGC content but for us this is a big difference and we explain it in more detail under the IGC content tab.
TikTok indexes all its videos on its own website tiktok.com, this page is then indexed by Google. This means that the information in your videos will be visible on Google when people search for your particular topic.
If you have a creator or business account, you can activate the feature to create your own store on instagram. Then on your home page there is an "Add Shop" button. Here you can activate your shop and sync it to a product catalogue that you own or have been given access to by a partner.
If you have a creator or business account, you can activate the feature to create your own store on instagram. Then on your home page there is an "Add Shop" button. Here you can activate your shop and sync it to a product catalogue that you own or have been given access to by a partner.
Do you feel that you are not the right person to be in front of a camera? Is your marketing team busy? Do you want a team of experienced UGC creators to start up your venture with TikToks or Instagram Reels?
We at Bright Mind Agency have several years of experience in creating UGC content. We help you set up a strategy together with a content plan where we clearly go through our mission together with your goal.
We work agile and close to you as a customer, we like to see ourselves as your extended arm or your external marketing team.
For us, the relationship with you as a customer is most important!
We will get back to you as soon as we can