Search Engine Optimisation or SEO is a concept that means KNOWING what your customers are searching for and how much competition there is for those words on Google. Then you create optimized and customized copy to match those keywords or focus words. But SEO is so much more than just your copy. Some of the things we look at when we do a keyword analysis are
These are usually referred to as Onpage SEO and are things you work on on your own site.
If you have a somewhat limited budget and can't buy both SEO and advertising, what should you do?
We always recommend our clients to start campaigns to drive traffic to the site, with SEO it usually takes 3-6 months before you see the effect of the work you put into the optimization. We therefore offer 3 and 6month paid advertising campaign packages so you can then see how much impact your SEO has had and from there choose if you want to go ahead and run this in parallel with the SEO work.
If you already have a large organic reach through your channels, this is also a great way to drive more traffic to your site and thus help your SEO.
Depending on who you contact, you will receive different offers, but we have chosen to structure our offer as follows.
Buying SEO services if you only have a home page and a contact page is not something we usually recommend. The main reason for this is that a home page usually focuses on several things and can easily become cluttered, at least for Google who want to give their visitors the most relevant results possible. Perhaps a landing page should be with SEO tailored to your brand.
Instead, we recommend using SEO when you want to start with separate pages for your different services and for those who sell products via e-commerce where there are both product and category pages.
Of course, each case is unique and we are happy to arrange an initial meeting to see how we can help you develop an initial keyword analysis, this is usually very much appreciated.
With SEO Search Engine Optimisation we can drive traffic to your site without creating a single ad - Yes you heard right it is possible but not always the right way to go.
We have seen over our years in the industry that the most effective for clients is to start with advertising and SEO at the same time, letting the advertising pull in the traffic first and then let the search engine optimization work for 3-6 months and then start optimizing for even higher rankings and more traffic.
SEO means Search Engine Optimization. Search Engine Optimisation (SEO) means working with different methods to get your website to appear higher on Google's SERP (Search Engine Result Page).
SEO can be done in several ways but some of the most common form is on-page SEO where the main building block is Technical SEO. Technical SEO is troubleshooting the page from problems such as speed issues, mobile responsiveness issues or issues with pages linking to 404 pages. It can also be fixing pages that lack title, headers, images or meta information. The goal of technical SEO is to get your SEO score up as this is a metric Google uses to tell you how well your page is performing from an SEO perspective.
Doing on-page SEO for us usually starts with doing a keyword analysis on the topics that we have agreed with the client in a workshop. The keyword analysis is used to understand the target audience and its search behaviour. If we are going to help a client rank for a keyword on Google, it is important for us to know how much potential this keyword has before we start our work. We also see how much competition a keyword has and who your main competitors are on that word. Once the keyword analysis is complete, we begin the process of creating Titles, Headlines, Questions and Answers that link search behaviour to the keywords and all this gathered information is then saved down on one of your landing pages.
By Googling SEO expert of course, hehe SEO experts there are plenty out there our recommendation is to make sure that before you start your work with SEO sit down together with your expert in a workshop where you together review your business and look at search behavior and competition. Only once this is done can your SEO expert move forward with their keyword analysis. If you need help we are happy to arrange a meeting to see if we are a good match for your needs.
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