5 TikTok trends 2024
- Estimated time to read: 3min
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TikTok continues to be the most popular app among target groups 18 - 35 in most time spent per day on the app and most opens per day. We continue to see how TikTok can be used both to create brand awareness, drive traffic or create conversions for our customers. If you haven't harnessed the power of TikTok yet, read this guide to the trends we see impacting the platform most in 2024.
Don't Make Ads Make TikToks
TikTok SEO
TikTok continues to show the importance of keyword optimizing your videos, not just your titles but your entire script. TikTok's search engine analyzes both text and audio.
Of course, comments and hashtags are also important for your video to be prioritized in the search results on TikTok.
To succeed with SEO on TikTok, you need to understand your target audience's search behavior and create videos that capture this search behavior.
TikTok UGC
User-generated content created with creators continues to be popular even in 2024. This has been one of the most successful strategies by companies in 2023.
UGC doesn't necessarily mean using big influencers. It can also be those who have good energy and are good at creating videos that educate or entertain viewers.
UGC is usually videos created by a creator but then uploaded to the company's account.
TikTok Effects (CapCut)
If you have spent more than 5 minutes on TikTok, you will have seen these CapCut effects that you can easily activate in the app.
You can also use TikTok's own video editing program CapCut and from there activate these effects on your video.
TikTok Live
In 2024, it's time to start your live broadcasts on TikTok, ranging from informational live broadcasts where you showcase your latest products or services. It could be interviews with experts or colleagues in your industry.
Or simply educational videos where you directly share your knowledge with your target audience on the TikTok platform.
Product placement on TikTok
In 2024, we will move away from talking about a specific product. Instead, they will talk about something completely different that captures their target audience and then they will use the product in the meantime.
We will continue to see companies talking about products that will lose more and more reach and engagement in 2024 in favor of the creators who use more product placement in their videos.
TikTok Ads Awards Winners 2022 & 2023
FAQ
TIKTOK TRENDS 2024
In 2024 we will see trends such as TikTok SEO, UGC, TikTok Live and a move from product presentation to product placement in videos.
Harnessing the power of TikTok trends will help you and your business increase your reach, build greater trust in your brand and sell more of your products or services.
The TikTok algorithm is constantly changing and understanding and utilizing its power will be an important part of your ability to continue to develop your visibility on TikTok in 2024.
On TikTok, it works best with user-generated content. Videos where you see people in front of a camera that are authentic and follow the guidelines of the TikTok platform.
We see that influencer marketing on TikTok is something that is disappearing more and more as today you do not necessarily need to have a large following to create trust with a target group on TikTok.
Instead, we see how user-generated content and where companies create internal creators who have this as part of their job description is what works best and will continue to do so in 2024.
Looking for a TikTok agency to create impact and results on TikTok?
Bright Mind is the leading Nordic TikTok Agency and has won the TikTok Awards in both 2022 and 2023.